marketingstrategy3 Brand Naming Development Methods, Process, and Key Considerations Previously, we explored types of brand naming and hierarchy. This time, let's look at the process of creating a new brand name and the main factors to consider.1. The Importance of Brand Naming and the Role of a Successful NameBrand naming is not just about giving a name; it is a strategic activity that communicates a brand’s identity to consumers and secures a differentiated position in the mar.. 2025. 4. 29. Types and Hierarchy of Brands Let’s take a look at brand strategy, the starting point of marketing.1. Understanding Brand HierarchyBrand naming goes beyond simply creating a name—it defines the company’s brand architecture and clarifies the role each brand plays within the organization. Brand architecture systematically organizes the relationships among a company’s products, services, and sub-brands. This helps deliver a cle.. 2025. 4. 25. Comparison of B2B and B2C Marketing Strategies 1. Strategic Goals & ApproachesThe most significant differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing lie in their strategic goals and approaches.B2B Marketing targets corporate clients, with purchase decisions typically driven by logic and data. The primary goal is to build trust and foster long-term relationships. Business clients value the tangible benefi.. 2025. 4. 24. 이전 1 다음
