brandstrategy1 Types and Hierarchy of Brands Let’s take a look at brand strategy, the starting point of marketing.1. Understanding Brand HierarchyBrand naming goes beyond simply creating a name—it defines the company’s brand architecture and clarifies the role each brand plays within the organization. Brand architecture systematically organizes the relationships among a company’s products, services, and sub-brands. This helps deliver a cle.. 2025. 4. 25. 이전 1 다음
