branding2 Types and Hierarchy of Brands Let’s take a look at brand strategy, the starting point of marketing.1. Understanding Brand HierarchyBrand naming goes beyond simply creating a name—it defines the company’s brand architecture and clarifies the role each brand plays within the organization. Brand architecture systematically organizes the relationships among a company’s products, services, and sub-brands. This helps deliver a cle.. 2025. 4. 25. Global Marketing Strategies of Korean Companies 1. The Importance of Entering Global Markets and Korean Companies’ ApproachesThe global market is an essential stage for Korean companies to achieve sustainable growth and secure competitiveness. Facing limitations in the domestic market and intense competition, the global market offers new opportunities, enabling Korean companies to not only increase sales but also enhance their brand value. Ko.. 2025. 4. 24. 이전 1 다음
